Winning isn't everything; it's the only thing is a well-known quotation in sports. It is attributed to UCLA Bruins football coach Henry Russell ("Red") Sanders, who spoke two different versions of the quotation. In 1950, at a Cal Poly San Luis Obispo physical education workshop, Sanders told his group: "Men, I'll be honest. Winning isn't everything," then following a long pause, "Men, it's the only thing!"In a three-part article, December 7, 1953, on Red Sanders, by Bud Furillo of the Los Angeles Herald and Express, the phrase is quoted in the sub head. Furillo said in his unpublished memoirs Sanders first made the statement to him after UCLA's loss to USC in 1949. The phrase is quoted in the 1953 film Trouble Along the Way by Sherry Jackson's character, Carol Williams. In 1955, in a Sports Illustrated article preceding the 1956 Rose Bowl, he was quoted as saying "Sure, winning isn't every thing; it's the only thing."